APEC'23 Blog







What is Metaverse?


Imagine that you are walking down the street. Suddenly, you remember a product you need, and a vending machine appears right next to you, offering that product and the variations you had in mind. You stop, pick an item from the vending machine, have it shipped to your home, and then keep going. Or imagine that you have a friend who is traveling, and you want him to bring you a commodity but don't know its details, so the machine automatically identifies this commodity .and sends a link to your friend's device containing the commodity information and places to sell it. Welcome to the alternate digital reality or Metaverse, where people work, play, and socialize!

Before going into details, let us know the origin of the word, the word metaverse, which is a combination of both the words: meta (meaning: beyond) and universe (meaning: the universe); That is: (beyond the universe) The term was first mentioned in the science fiction novel Snow Crash by Neil Stephenson. It is often used to describe the concept of reality consisting of static and shared three-dimensional spaces virtually linked into a single virtual universe.

Think of it as the Internet itself brought to life, rendered in 3D. Mark Zuckerberg described it as a virtual environment where you can enter instead of just looking at it on a screen. Essentially it is a world of interconnected, endless virtual communities where people can meet, work and play using virtual reality headsets, augmented reality glasses, smartphone apps, or other devices.
In the world of Metaverse, people will not have to go to clothing shops to buy clothes, or buy groceries and what they will have to do is wear glasses, a headset, and a virtual reality glove and try on clothes in front of a digital mirror that knows their measurements, and feel the materials through the glove that will enable people to Touch products and feel the coldness and hotness of products such as food. People will also be able to smell the scent of flowers and perfumes that they put in the electronic shopping cart and then purchase the product with one click. People in the world of meta verse can communicate with corporate customer service employees in the form of an avatar, where Each person will have a digital but official personality, and the customer service staff in this picture can also explain all the information to customers while they are sitting in their homes, through virtual reality techniques.

The most famous uses of Metaverse: :


The metaverse world is more like a sea that can be used in a way that serves industries and other fields, whether in education, tourism, games, health care, etc., and during the following lines, we review with you some of the uses that meta verse can put its mark on in our current era.

♦Games


Metaverse technology is entering the world of the gaming industry strongly since most games now depend on the interaction of the participants within the game with each other, and the most famous games are The Sandbox, Sorare, and Axie Infinity.

♦Travel and Tourism



Have you ever imagined that you would travel around the world while sitting on the couch?.. Perhaps that step was beyond imagination at an earlier time but the metaverse technology has transformed fantasy into a virtual last through which you can travel in a virtual environment to any destination you want to visit and gives you the experience Experience the country you are visiting in 360 degrees.

♦Education


The use of metaverse technology in the educational process has become a cornerstone, as it supports the study with an experience that allows students to experience live experiences using high-quality knowledge resources. Perhaps Microsoft was the first to use metaverse technology through the Mesh system, which enables faculty members, employees, and students to interact using avatars their three-dimensional.

♦Real estate


In the field of real estate, the matter has become more vital, as the customer can see a virtual reality experience of the institution or facility that he wants to establish, and real estate owners can use this technology to view the buildings and facilities that they want to buy or sell without the need to move or travel from one area to another.

♦Healthcare


The horizon of the healthcare field expanded in the presence of the Metaverse technology, which made it possible through its channels to provide treatments at low costs with improved results, and to provide telehealth where patients and doctors can interact in 3D virtual clinics, especially after the emergence of the Corona pandemic.

♦Business field


Metaverse technology can provide owners of companies and small projects with opportunities to increase productivity by creating interaction between the company and users, organizing virtual events for your customers, giving them a better sense of presence, providing innovative advertising, and displaying products more realistic, as well as facilitating digital transactions.

Advantages and disadvantages that can result from using Metaverse socially


Among the features that Mark Zuckerberg mentioned when he announced the change of the company's name to Meta are:


♥Interacting and sharing with people and friends, sharing beloved hobbies in real-time, such as video games, and attending their social events without bothering or incurring travel costs, which are sometimes not available in the physical world.
♥Reducing congestion, savings time, and avoiding problems resulting from the difficulty and complexity of transportation.
♥Finding appropriate social relationships for certain groups that are often ignored in real life, such as elderly people or people with special needs in their centers who lack the reality of social communication except to a few limits.

On the other hand, the concern about the negatives that meta verse can cause lies in


♣Privacy is the biggest threat that Metaverse may invade. There is no place to hide and maintain closed walls. People's data has become the property of everyone, whether they like it or not, but privacy laws and strict standards may help companies avoid deep problems at this point.
♣Isolation, too, may constitute realized harm to individuals and societies in material reality, as each person may become living in a metaphysical world and forget the real world. In the end, he becomes incapable of dealing with reality over time.